Hi hi, I’m Kaylie—co-founder of Notions of Habit. I’m a celebrity and TV/film hairstylist, born & raised in Los Angeles. My days on set are long, & for the longest time, I filled those little pockets of downtime by endlessly scrolling my phone. But one day, I picked up a book instead — & everything changed.

I rediscovered my love of reading & fell down a rabbit hole of amazing authors and genres. That’s when I bought my Kindle Paperwhite (11th Gen), & instantly, I was hooked. The convenience, the portability—being able to read anywhere, anytime was a game-changer, & as a mom of two boys, let’s be real—life gets overstimulating. My Kindle quickly became my go-to for unwinding, whether during naptime or as part of my bedtime routine.

Then came the community—the conversations, the recommendations, the shared love of stories. I wanted to create something that not only protected my Kindle but felt intentional, stylish, and durable—something that fit seamlessly into daily life. When I brought the idea to my husband, he was instantly on board (we love a supportive partner), & together, Notions of Habit was born.

Whether you read in the morning with coffee, toss your Kindle in your bag for a quiet moment at an appointment, or wind down with a book before bed—we designed these with you in mind. Because reading isn’t just a habit. It’s a way of life.

"it's been hard to find a sturdy case that isn't cheesy. i get compliments on this case all the time — it doubles as a cute accessory while being functional."
— Michelle L., verified buyer

"the vibes of this brand are 10/10. tell yo friends!!!!"
— Courtney K., verified buyer

"from the packaging to the case itself, it's giving elegance. no more case flaps hitting me in the face!"
— Karina M., verified buyer